UX & Conversion Rate Optimization Strategist at The Good

The Good

UX & Conversion Rate Optimization Strategist

Other in Portland, OR - Mid Level

Here’s an opportunity for you. We’re a nimble and lean team who hustles to unlock huge results for our clients. We’re looking for an additional pair of hands to help us continue our growth, and that means you’ll be punching above your weight class almost daily.

You’ll be forming conversion optimization insights for clients like Adobe, Xerox, and mid-sized online businesses in eCommerce, lead generation, and monetization.


The Conversion Rate Optimization Strategist role is responsible for working with the CRO Strategy team to deliver The Good’s Conversion Growth Program™ for a subset of clients.

This entails using a host of research methods to form insights. Our strategists analyze click and movement heatmaps, mine analytics data for patterns of behavior, conduct user testing, and work with Junior strategists who highlight useful information, draw actionable conclusions, formulate testing hypotheses, and form key growth strategies for a group of accounts.

This role should have a strong interest in:
  • Finding the most effective online customer experience
  • Helping identify value propositions that resonate with unique audiences
  • Identifying solutions to improve goal conversions
  • Formulating creative approaches to problems such as page or cart abandonment
  • Creating a path of least resistance for online shopping

This position reports to the Director of Conversion and UX Strategy.

Applications without a cover letter will not receive a response. Must provide requested salary in cover letter.


A qualified candidate for this role will exhibit the following:

  • Degree or equivalent experience in one of these areas: UX, analytics, HCI, or consumer behavior

  • Ecommerce experience preferred

  • Understands good UX/UI and how to ensure the site/content/brand gets out of the way of the consumer (and the brand out of their own way!)

  • Holds The Good’s belief that the customer's needs come first online (vs the brand's needs) and likes what they see in our Insights

  • Great writing skills: to communicate with clients often, and contribute to our Insights

  • Soft skills: is very detail oriented, a quick thinker in pressure situations, and not afraid to pick up the phone over sending an email

  • Highly creative: we're constantly looking for the points of highest leverage since we're small and scrappy

  • Detail oriented: loves to-do lists and checking off the items

  • Entrepreneurial: wants to work on a small team, and willing to contribute when/where needed outside of job role

  • Must have a minimum of 3 years experience in a professional consulting environment

  • Obtains and maintains industry recognized certifications


This role will be asked to do the following functions on a regular basis:

  • Consumer and UX Research – Setup and monitor multivariate tests, consumer surveys, and analyzing website and marketing campaign performance.

  • Analytics Reporting – You’ll be responsible for collecting accurate data reporting, understanding how that fits into the big scope, and turning that into actionable insight and hypothesis.

  • Production – Produce meaningful hypothesis, test designs, and deliverables to clients in collaboration with your team.

  • Presenting – Comfort collaborating on, refining, and presenting to clients.

  • Flexibility – Be ready to dive in to contribute where needed most, critique, and improve our client results.

  • Client Communication – Setting meetings, answering questions, conducting research and responding in a helpful manner.

  • Contractor Management – Ensuring our extended team has what they need to contribute, on time and on budget.

  • Tools, Trends and Innovation – Awareness of latest conversion optimization trends and technologies; research and adopt effective techniques that improve the client’s bottom line.

  • Thought Leadership – Contribute research and content production (writing) for The Good’s extensive content efforts.

Scorecard Metrics

The role’s success will be determined through the following scorecard metrics:

  • Cares deeply about online end consumer satisfaction, happiness and loyalty
  • Guides clients to achieve at least a 3:1 ROI on their investment with The Good
  • Can handle working on 6-8 accounts simultaneously
  • Obtains and maintains industry recognized certifications

Core Values

At The Good we thrive by holding true to three core values that we expect every team member to uphold in themselves, and one another:

  • Be a force for change. We find opportunity in every challenge and take action to make things better.

  • Make improvements, not excuses. We hold each other accountable to grow through practice, not perfection.

  • Inspire by example. We challenge each other to risk temporary setbacks in pursuit of lasting progress.

About The Good

A little about our “Why”.

At The Good we know what ecommerce leaders really want is to have a website that produces a lot more revenue from their existing traffic. In order to do that, they need to convert more of their website visitors into buyers. The problem is, they don’t know how to get their conversion rate to the next level which makes them feel frustrated and stuck.

We believe every ecommerce leader deserves a clear path that helps them realize their website’s true conversion potential. We understand how challenging it can be to take an existing website to its next level, which is why for almost 10 years we have been helping ecommerce sites increase their conversion rates without the need to increase traffic.

In fact, we’ve written the book on it: Stop Marketing, Start Selling.

We are proud to be a certified B-Corporation.

B Corps are a new type of company that uses the power of business to solve social and environmental problems. While The Good has sought to hold ourselves to higher standards as a matter of principle, the certification has helped to add another layer of outside accountability and transparency. B-Corp has evaluated how our practices impact our employees, their community, the environment, and our customers. To learn more about our certification, check out The Good’s B Corp profile.

Recruiters: please no emails or phone calls.